Kinross Gold entrusted me with the task of developing graphics and videos that would effectively communicate their protocols to employees. The challenge was to create visually engaging content that not only captured attention but also conveyed the importance of adhering to safety guidelines in a clear and accessible manner.

CHALLENGE

APPROACH

My approach to this project was grounded in a understanding of Kinross Gold's safety culture and the specific needs of their workforce. Collaborating closely, we identified key messages and visual elements that would resonate with employees and drive home the importance of prioritizing safety at every level of the organization.

EXECUTION

Armed with insights and a clear vision, I embarked on the creative process of developing graphics for print materials such as posters, and handbooks, as well as crafting compelling videos training. I brought the safety protocols to life, making procedures accessible and engaging for employees.

The results of my collaboration with Kinross Gold were significant. My graphics and videos played a role in reinforcing the company's commitment to employee well-being, fostering a culture of safety awareness and compliance across their global workforce.

OUTCOME