The Nevaeh Group entrusted me with the exciting challenge of crafting graphics that would captivate their target audience and drive registrations for their Hotel Masterclass. With the goal of showcasing their expertise in hotel marketing and sales, the challenge was to create assets that would not only pique interest but also convey the value of attending the masterclass.

CHALLENGE

APPROACH

My approach to this project was centred on understanding The Nevaeh Group's brand identity, the essence of the Hotel Masterclass, and the needs of their target audience. Collaborating closely with their team, I delved into the key themes and messaging that would resonate with hoteliers and industry professionals seeking to elevate their marketing and sales strategies.

EXECUTION

Armed with insights and a strategic framework, I embarked on the creative journey of developing graphics tailored for print materials and social media platforms. From eye-catching posters and flyers to engaging social media posts and advertisements, each asset was meticulously designed to spark curiosity and drive action among potential attendees.

The results of my collaboration with The Nevaeh Group were remarkable. My graphics played a role in building anticipation for the Hotel Masterclass, garnering interest and driving an increase in signups. By effectively communicating the value proposition of the masterclass through visually compelling content, The Nevaeh Group saw an increase in engagement and participation.

OUTCOME